explain online shopping behavior from different perspectives 
explain online shopping behavior of Chinese consumers
Our study also focused on the extent to which Internet Dependency Relations influenced online shopping, chatting, and news reading. At this stage of the Internet's development, IDR appears to be a moderate determinant of behavioral responses. In the case of online shopping, the study is consistent with previous research findings that suggest demographic variables are not significant in explaining online shopping variance. However, statistical significance alone is not sufficient to draw conclusions about the predictive strength of IDR, considering the low R square, and future replications are necessary to investigate the impact of IDR intensity on online behaviors, considering the criticality of the Internet-user interface in the commercial world.
considered this approach to explain online shopping behavior
Studies using demographic variables to explain online shopping behavior have often reported conflicting or confusing results. While Li, Kuo, and Russell (1999) found age and education level played an important role in online shopping, as did consumers' shopping orientation, Bellman, Lohse, and Johnson (1999) considered demographics an imperfect surrogate to explain online purchasing. They found that while demographics explained why people were online in the first place when compared to the national U.S. population, they did not significantly predict online purchase behavior. Donthu (1999) observed that distinction was often not made between online users and online shoppers. His study found online shoppers to be older, more affluent, with a positive attitude towards advertising and direct marketing, less price and brand conscious and largely convenience seekers. A Forrester Research Report (1999) suggested otherwise: younger consumers (40%) bought more frequently on the Internet as compared to more mature adults (30%); and fully 62% of all young U.S. consumers were likely to shop online by 2003. A variety of studies have also pointed out the increasing online shopping sophistication of today's 16-22 year olds, as evidenced by their use of various aids such as price comparison web sites and online coupons to buy a wide variety of products on the Internet.